Portfolio
& the Teora plan

Store review
October 2026
01

Where every store stands

Winning1
Teora
The one to scale.
Cashflow3
  • Rito2 HalfRip videos
  • ReluaHigh volume of static ads
  • DessanHigh volume of native ads
Ambiguous4
  • AnzenNot active — ready to launch, will launch again
  • AomiyaActive but accepting refunds & chargebacks; keep open another month
  • NoltaNot launched yet
  • Maviel
Unprofitable7
  • Shizune
  • Yura
  • Sumori
  • Senoa
  • Cloud Buddy
  • Miero
  • Lourene
02

Teora

Break-even cap
¥11,950
Daily budget
¥400k/ day
Competitor
Relivex — massage set ↗
relivex.com/products/massageset?custom_order_landeradvtype=pre-lander-s

Urgent Now

  • Launch agency ad account on the 7th — top 4 spenders in 1 adset at ¥10,000
  • Turn off ads with no spend

Every day Daily

3HalfRip videos a day

This week Weekly

i.

Feedback loop

Break down top spenders by category:

Messaging AvatarDesireBeliefAngleBuying trigger
Execution FormatAuthority

Dump losers / mid spenders into Claude and sort out clear patterns.

ii.

Study

  • Go through formats, avatars, consumers.
  • High-level feedback on ads that worked, using the categories.

Losers only if there's a clear pattern against winners — no overfitting.

iii.

Iterate on 109 & 101

  • EasyChange demographic, diagnosis or hook.
  • MediumNew format, same core messaging — drama, anime, static…
  • HardLater.

Not a constraint Yet

  • OfferNot the bottleneck.
  • LPsOnce ads start fatiguing (higher frequency).
  • MOFWhen top spenders near break-even.

On the side Easy win

  • BOF / MOF: take the angles, buying triggers and beliefs that worked and turn them into BOF ads.